Writing advertising for cash sales

My ad writing was in the mail order business. Picture this. A business with a product to sell but no store, only a small warehouse. Two methods were used to make sales: ads were run in publications ("print advertising") and fliers were mailed out ("junk mail"). Each ad carried a tracking code. When the orders came in, results for each individual code were measured. Either the ad made a profit or it didn't. There was no bluffing.

I started free lance. I had no connections. I had to hustle to get clients an then prove my worth. Most clients were the owners. They were decisive and knew their business. In time I was offered an opportunity to start my own company and take a share of the profits. For all the lighthearted moments, it was serious business.

-- Philip Goutell

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