Welcome to Writers' Teaparty


Welcome to Writers' Teaparty, a nook devoted to writers and writing.

Let me introduce myself. I am Philip Goutell and I've been writing most of my life. Until now I've kept a low profile, deliberately, as peace and quiet allow me to think and create.

The urge to transition from the commercial into the literary pushes me to lead a more "social" public existence. When I wrote advertising I had to please no one but the customers. Now that my pen (I write with a ball point pen) is turned toward novels, I have to please agents and editors before the reading public sees what I have written.

Thus I'm forced to turn myself into a brand, a brand that will attract readers, publishers, and agents. While I am reluctant to follow this path, my desire is to write my stories and see them published. If you are a writer, no doubt you understand.

Starting with this first message I'm setting out to make myself known and loved and a desirable commodity for the reading public. It will be a challenge but one I expect to be lots of fun and well worth the effort.

I invite you to join me.

Philip Goutell
weww.PhilipGoutell.com

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Writing advertising for cash sales

My ad writing was in the mail order business. Picture this. A business with a product to sell but no store, only a small warehouse. Two methods were used to make sales: ads were run in publications ("print advertising") and fliers were mailed out ("junk mail"). Each ad carried a tracking code. When the orders came in, results for each individual code were measured. Either the ad made a profit or it didn't. There was no bluffing. I started free lance. I had no connections. I had to hustle to get clients an then prove my worth. Most clients were the owners. They were decisive and knew their business. In time I was offered an opportunity to start my own company and take a share of the profits. For all the lighthearted moments, it was serious business. -- Philip Goutell
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